An online retailer can have the world's best website but without robust order fulfilment procedures all the hard work on the front end can easily be undone by poor processes for the fulfilment of orders. Commonly known as "The Last Mile", order fulfilment should be at the forefront of any on-line retailing strategy.

To get this right, businesses need to ensure its stock management is accurate; a good sales order processing system is in place to ensure orders are picked quickly; and finally, that the whole process then integrates seamlessly with a businesses chosen method of despatch. In the new multi-channel world, a customer is looking to shop how, when and where they want to and to also have a choice of delivery methods. This could involve delivering from a central warehouse or even a retail outlet to a customer's delivery address, or as in many cases now a customer ordering online, to then collect from a local store.

Choosing the right order fulfilment solution is therefore critical to getting "The Last Mile" to run efficiently and by speaking to CSI you will be making the first step to ensure your customers are never disappointed.